CRO Consulting Studio

Analytics. Clarity. Conversion.

Turning more visitors into customers for e-commerce and DTC brands through data-driven CRO Audits, Website Optimization, and UX improvements

Get a CRO Audit →

Unlock your website’s full potential

Even high-traffic websites often have hidden conversion barriers that cost revenue

➤ Traffic is growing, but conversion is stuck

You drive users to the site, but revenue doesn’t scale. The issue isn’t acquisition — it’s the journey

➤ You don’t know what exactly blocks users

Drop-offs are visible, but the real reasons aren’t. You need clarity, not more random experiments

➤ Your team fixes symptoms, not causes

Small design tweaks, copy changes, spontaneous A/B testing — but no clear CRO strategy or priorities

➤ You want impact, not endless testing

Focused improvements that move metrics — not dozens of low-impact experiments and busywork

Why Croptlab

We help you grow sales from the traffic you already have by removing friction in critical funnel steps

⬩Fix What Actually Blocks Conversions

We identify real behavioral drop-offs with high focus on mobile users, where most conversions are won or lost

⬩Optimize the Entire Buying Journey

From product discovery to checkout — every step is improved as part of one connected process

⬩Turn Insights Into Measurable Growth

Clear CRO recommendations and testing priorities designed to increase conversion and revenue over time

⬩Prioritize What Actually Moves KPIs

Experiments and improvements are ranked by potential business impact, not by ease of implementation

We optimize what happens after the click

Where conversion and revenue are actually decided

CRO & Funnel Optimization Homepage Average Order Value (AOV) Category (PLP) Product (PDP) Landing Pages Cart & Checkout Search on Site Mobile Optimization CRO & Funnel Optimization Homepage Average Order Value (AOV) Category (PLP) Product (PDP) Landing Pages Cart & Checkout Search on Site Mobile Optimization

A/B Testing UX Research Heatmaps Funnels Wireframes Technical Briefs Analytics CRO Strategy Upsell Cross-sell A/B Testing UX Research Heatmaps Funnels Wireframes Technical Briefs Analytics CRO Strategy Upsell Cross-sell

Conversion Barriers Revenue Leaks in the Funnel Purchase Friction Decision Complexity Discovery Gaps Low AOV Conversion Barriers Revenue Leaks in the Funnel Purchase Friction Decision Complexity Discovery Gaps Low AOV

Different ways to improve conversion

From focused CRO audits and diagnostics to ongoing partnership

Urgency Fix in 3 Days One-Page Deep Dive

One Page Fix

You’ve launched campaigns, but your page isn’t converting. Find the main friction points and fix them fast

Save My Page →

What’s included

One Page-specific heatmap analysis
Behavioral insights + session replay
Conversion analytics + key KPI review
8-10 prioritized recommendations
Figma prototype with fixes
Post-audit support: follow-up Q&A via email or 20 min review call

Scope: 1 page

Deadline: ~3 days

Result: A clear understanding of what’s wrong and the first fixes you can implement immediately

Best for:

High-traffic landing pages with low CR
Underperforming PDP pages
Checkout abandonment spikes
Low-performing lead gen funnels

Understand & Fix drop-offs 4 High-Impact Pages

Website Audit

See where conversions drop and what blocks users. Get a clear action plan to improve key steps

Request CRO Audit →

What’s included

UX & conversion audit
GA4 + heatmaps review
User behavior insights
Competitor audit
Prioritized improvement list
UX recommendations + light Figma prototypes
Post-audit support: follow-up Q&A via email or final walkthrough call (30 min)

Scope: 4 key pages (Homepage, PDP, Cart, Checkout)

Deadline: ~1-2 weeks

Result: A clear view of where money is left on the table, and a prioritized set of CRO and UX improvements you can implement right away

Best for: Teams who need clarity and a concrete to‑do list before investing in design, development, or paid traffic

Prioritize & Growth Full Website Support

Ongoing Growth

Turn insights into growth with continuous testing. Improve performance with ongoing CRO support

Start Testing →

What’s included (monthly)

8-10 CRO hypotheses + success metrics
Data analysis & behavioral insights
Figma prototypes + designer/dev specs
Prioritized testing roadmap
Weekly Zoom updates (5-7 min)
Monthly review call (30 min)
Priority async support (Slack)

Scope: 2–4 A/B-tests / month

Timeline: Minimum 3 months

Result: Predictable conversion and revenue growth through proven experimentation — not random changes

Best for: Teams ready to scale optimization, validate changes properly, and treat CRO as an ongoing growth lever

Not sure where to start?

Let’s quickly review your website and identify the biggest opportunities together

Book a 20-min intro call →

Discuss your website, goals, and current challenges
Identify where conversions may be leaking now
Realistic look at what can be fixed in 3 days vs 1 month
Direct answer if we are a good fit for each other

How we’ll work together

A simple and transparent process from first conversation to project start

Step 1:

Choose the right starting point

Explore the available CRO services and select the one that best fits your goals and current stage

Step 2:

Align on scope and expectations

You’ll receive a clear outline of the process, timeline, and pricing before we begin

Step 3:

Start improving your website

We’ll need read-only access to your analytics, set a start date, and begin identifying opportunities to improve conversion and user experience

5+ years of hands-on CRO experience

helping websites convert more

+ 40%

Uplift in key conversion steps across funnels

20+

Industries and business models optimized

+90%

Of experiments deliver actionable insights

80%

Of clients return for continued optimization

Ready to improve your website performance?

Start with a CRO audit →

Consulting CRO studio for DTC & E-commerce brands

Registered at KvK 97432989

Contacts

Kastanjelaan 400, 5616 LZ Eindhoven, Netherlands