What changes when CRO becomes a system – not a side task
HOW IT USUALLY WORKS NOW
Decisions are driven by opinions, urgency, or competitor copying
Your team spends time on fixes that do not materially affect revenue
Tests happen irregularly, without a clear research and learning cycle
Conversion stagnates while acquisition costs continue to rise
WITH ONGOING CRO SUPPORT
Hypotheses are built on analytics, behavior data, and clear conversion logic
The team focuses on the highest-leverage changes first
You get a consistent cycle of research, prioritization, testing, and learning
Existing traffic generates more value before you spend more on acquisition
Monthly CRO support for you, if…
You have traffic but CR is stuck
You’re spending on ads but the site isn’t converting at the rate it should. The traffic is there — the funnel isn’t working for it
You don’t know where to start
A/B testing sounds great in theory. In practice, you’re not sure what to test, how to prioritise, or how to read the results
You’re scaling and need a system
You’re growing fast and need conversion to scale with you. Random changes aren’t enough, you need a structured strategy
Ongoing CRO is not a monthly audit.It is an operating system for growth
We work with your team on a monthly basis to identify friction, build hypotheses, prioritize what matters, and support implementation and testing. Instead of one-off recommendations, you get a structured CRO process that compounds over time
Step 1
Audit & Strategy
Week 1
We deep-dive into your funnel — GA4, heatmaps, session recordings, competitor benchmarking. You get a prioritized 3-month testing roadmap
Step 2
Hypotheses & Testing
Week 2
We build 10–15 prioritised CRO hypotheses, create wireframes and dev specs, and launch 2–4 A/B tests. Your team implements — we oversee
Step 3
Results & Iteration
Week 4 — then repeat
We analyse what worked, scale the winners, and use every learning to sharpen the next round of hypotheses. This is how CRO compounds
What’s Included in Monthly CRO Support
No random ideas. Every month follows a consistent process designed to compound learnings and maximise revenue impact. Your team implements — we provide everything they need to do it right.
➤ Data & Funnel Analysis
Full GA4 analysis and drop-off review to track where revenue is being lost each month
➤ User Behavior Analysis
Heatmaps and session recordings reviewed monthly to surface hidden friction points
➤ Conversion Blockers List
A prioritised list of exactly what is stopping users from converting — ranked by revenue impact
➤ Competitor & industy check
What category leaders do better — and what principles to apply to your funnel this month
➤ Hypotheses & Testing Roadmap
10–15 CRO hypotheses built on data and scored by ICE framework each month — organised into a 3-month roadmap ranked by revenue impact
➤ Wireframes & Dev Specs
Figma wireframes, written briefs and technical specs for every experiment — everything your team needs to implement changes correctly
➤ Test Oversight & Results
2–4 tests designed, monitored and analysed, with full results reporting and learnings documented to sharpen the next cycle
➤ Reporting & Support
Bi-weekly async performance updates, a monthly 30-min strategy call, and priority Slack or email access throughout the retainer
Why 3 months beats just audits
CRO that compounds over time
Each test teaches you something about your customers. Those learnings inform the next test. A one-time audit tells you what’s broken. A retainer fixes it, validates the fix, and then finds the next opportunity — every single month.
By month three, you’re not just optimising pages — you’re building a competitive advantage that’s hard to replicate. This is why brands that commit to ongoing CRO consistently outperform those that run occasional audits.
Month 1: Full audit, strategy alignment, first tests launched. Baseline established.
Month 2: First results in. Winners scaled. Second wave of tests built on what we learned.
Month 3: Compounding effect kicks in. Learnings from 8–12 tests inform every new hypothesis.
Month 3+: Predictable revenue growth. Every month builds on the last. This is the system.
results
Consistent CRO gains noticed within 8–12 weeks
Average uplift across key metrics after implementing CRO changes
“In this project I owned CRO strategy and experimentation process end-to-end — from research and hypothesis to test design and team coordination.”
Daria
Founder Croptlab
+16%
Add-to-cart rate on PDP
After restructuring PDP: clearer value proposition above the fold, sticky mobile CTA, and repositioned social proof
PDP · A/B test · 6 weeks
-12%
Cart abandonment rate
Checkout friction reduced: earlier shipping cost visibility, simplified promo code logic, and guest checkout enabled by default
Checkout · A/B testing · 4 weeks
+18%
Mobile conversion rate
Mobile-first redesign of key pages: sticky CTA, larger touch targets, simplified form. Validated via A/B test
Mobile · UX optimisation · A/B test
Results vary by site, traffic volume and implementation quality
Let’s build yourgrowth system
Fill in a short form and I’ll review your request within 24 hours. If there’s a fit, we’ll schedule a 30-minute discovery call
No commitment until you sign. Discovery call is free.
FAQ:
Directly with me — Daria, founder of Croptlab. No account managers, no juniors passing work around. Every audit, hypothesis, and recommendation comes from someone with 4+ years of in-house CRO experience across international DTC brands.
My background is e-commerce and DTC — sports, fashion, and outdoor brands. If you sell physical products online or services, and want to improve conversion across your key pages, we’re a strong fit.
First data comes in within 2–4 weeks of launching your first tests. Statistically significant results typically take 4–8 weeks per test depending on your traffic. The compounding effect becomes visible from month 2 onwards.
After signing, you’ll receive an onboarding checklist — access to GA4, heatmap tool, and a short briefing form. We schedule a kickoff call within the first week to align on goals, priorities, and your current funnel performance. First hypotheses are ready by end of week 2.
Minimal. You’ll need a developer available to implement changes — roughly 2–4 hours per week depending on test complexity. On your side, the main touchpoints are the bi-weekly async update (5–7 min read) and the monthly 30-min strategy call.
Async via Slack or email for day-to-day questions and updates. Monthly 30-min video call for strategy and results review. Bi-weekly written performance update so you’re always informed without having to ask.
We don’t implement directly — your dev and design team does. What we provide is everything they need to execute correctly: wireframes, written briefs, and technical specifications. This keeps costs lower for you and keeps your team in control of the codebase.
We agree on primary metrics before starting — typically conversion rate, add-to-cart rate, or checkout completion depending on your funnel priorities. Every test has a defined success metric and a minimum detectable effect so results are never open to interpretation.
Negative results are still results — they tell us what your customers don’t respond to, which informs every next hypothesis. Not every test wins, but every test teaches. Over a 3-month programme, the cumulative learnings are what drive consistent improvement.
Month 1 is audit and strategy. Month 2 is first results and iteration. Month 3 is where compounding begins and patterns become clear. Committing to less means leaving before the system starts working.
You can continue month-to-month, pause, or cancel with 30 days notice. No lock-in after the initial 3-month term.
At least 1,000 monthly visitors per tested page to reach statistical significance within a reasonable timeframe. Lower traffic sites still benefit from the audit, heatmap analysis, and UX recommendations — just with longer test cycles.
Conversion Rate Optimization Studio for DTC & E-commerce brands
