Do you recognize yourself?
Growing conversions on your own is not easy
No one really owns CRO in-house
Marketers know traffic, designers know pixels — but nobody drives conversion strategy across the whole site
Random experiments waste dev time
A/B tests are run on guesses, not research, and developer hours go into changes that don’t move the needle
Agency promises don’t match reality
“Let’s redesign everything!” sounds exciting, but often ignores the real conversion roadblocks in your funnels
Hidden leaks across critical flows
Drop-offs happen silently across checkout, PDP, cart, but where exactly? Unknown
And want the following?
- Clear visibility into exactly where revenue is leaking
- A realistic, prioritized list of fixes your team can actually ship
- Visual examples of how key sections and flows could work better
- A concrete next‑step plan, so your team knows what to improve in the coming weeks
What’s Included in Website CRO Audit
A comprehensive analysis of your website’s conversion performance with actionable, prioritized recommendations
Scope — 4 key pages: Home/search, PLP, PDP, Checkout
Timeline: 1 week from kickoff
Data & Funnel Deep-Dive
I analyse your GA4 and key conversion paths to find specific friction points. You’ll see not just where users drop off, but which segments (mobile vs desktop, traffic sources, devices) underperform
User behavior analysis
I review heatmaps and session recordings to understand the “why” behind the data. We identify where users get stuck, what information they are missing, and which elements are distracting them from the main goal
4-page deep-dive review
You’ll get a detailed audit of your Homepage, PLP/Category, PDP/Product, and Checkout. I evaluate clarity of messaging, hierarchy, layout logic, and key persuasion elements on each page
Technical & Mobile UX Health
Slow pages, bugs, and poor mobile usability quietly kill conversion. I review performance, mobile-first layout, and critical UX issues that might be costing you sales
Competitor & market gap analysis
A strategic look at how your offer and UX compare to direct competitors. I highlight missed opportunities in your value proposition and industry-standard elements your site may be lacking
Prioritized Roadmap & Visual Fixes
A structured roadmap of hypotheses ranked by Impact vs. Effort. You’ll know exactly what to fix first for the highest ROI. For key improvements, I include schematic wireframes to show precisely how to restructure the layout and remove friction
Who this audit is for:
E-commerce Teams
For e-commerce websites, webshop owners, brand teams, and heads of e-commerce
High Ad Spend Teams
For teams investing heavily in paid traffic but not seeing the expected return
Seeking Expert Review
For teams that already tried to fix conversion issues internally and now want an outside expert perspective
Busy Teams
For teams that want to delegate CRO research and analytics and free up time for higher-priority work
How It Works
Walk away with a clear action plan
Share your website and goals
Send us your website link and main business goals through the form, and we’ll review the details before the audit begins.
Within 24 hours, we’ll get back to you with the pricing, timing, and next steps.
Give us access to the right data
After payment, I’ll request read-only access to your analytics, heatmaps, and other relevant tools to properly review your funnel.
If you’re not sure how to do this, no worries — I’ll send you step-by-step instructions and guide you through the setup, explaining exactly what’s required.
I audit the funnel, UX, and friction points
I review analytics, heatmaps, session recordings, UX, and competitors to understand where users drop off and what blocks conversions.
Based on this, I build a prioritized list of CRO improvements across your key pages.
Receive the audit and roadmap
You receive a detailed PDF report with insights, recommendations, and a prioritized roadmap for the most important fixes.
We then jump on a 30-minute call to walk through the findings, clarify key issues, and agree on what to implement first.
Get support after delivery
You have 5 days of email support for follow-up questions after reviewing the audit with your team.
If needed, we can also use a 30-minute walkthrough call to help you move into implementation smoothly.
Ready to improve your website performance?
The cost of the audit is small compared to the revenue upside a well-implemented set of changes can unlock
FAQ: Everything You Need to Know
We work specifically with e‑commerce and DTC brands. Whether you’re on Shopify, Magento, or a custom‑built platform, the principles of shopping psychology are the same. For the audit to be truly data‑driven, we recommend at least 5k–10k monthly visitors; if your traffic is lower, we’ll focus more on UX best practices and “low‑hanging fruit” improvements.
The full Website CRO Audit takes around 7 calendar days once we have access to your data and tools.
We’ll need read‑only access to your Google Analytics (GA4) and your heatmap/session recording tools (such as Hotjar or Microsoft Clarity). If you don’t have these set up yet, we’ll provide a simple guide on what to install before we start.
No. We act as your CRO strategists. We provide the blueprint — clear specifications and targeted visual suggestions (annotated screenshots and gray‑box layouts) — but we don’t touch your code. Your internal team or agency handles implementation, which keeps our audit objective and focused on growth, not maintenance.
Most themes and developers focus on aesthetics and stability. Our focus is conversion performance. Even strong DTC sites often have friction points on PDPs or in checkout that cause drop‑offs. We provide a specialist second opinion to make sure your site not only looks good, but actually converts.
No — we don’t control implementation or traffic quality. What we guarantee is a professional diagnostic of your website: where you’re losing revenue, why it’s happening, and a prioritized action plan to fix it. The goal is to remove guesswork so your team knows exactly what to change.
We typically work on 100% upfront payment via bank transfer or Stripe. Once payment is confirmed and access is granted, we reserve a 1‑week slot to focus on your store’s data and user journey. Projects are scheduled on a first‑come, first‑served basis; payment secures your place in the queue.
Registered at KvK 97432989
Contacts
Philitelaan 63, 5617 AL Eindhoven, Netherlands
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